Every season we sit down with the full sell-through spreadsheet and pick what comes next. For Glow Drop ’26, three patterns jumped out: matte finishes outperformed gloss 4:1, warm-toned candles sold faster than cool, and bundles converted at nearly twice the rate of single items.
So we leaned in. Twelve new cases, all matte. Three new candles, all warm (bergamot, amber, fig). And the first-ever “city set” bundle — a phone case in our signature plum paired with a candle we’ve named after the city it was mixed in.
The other change, quieter: we reshot everything on film. Digital was making our products look plastic. A roll of Portra makes a ceramic candle look like a ceramic candle — and somehow that’s worth the scan fees.