Our first ever international order went to a flat in Toronto. The postage ate the entire margin. We shipped it anyway, because somebody had liked our stuff enough to type their address from 11,000 kilometres away.
Four years later we ship to 34 countries. The economics got better, the packaging got sturdier, and the DMs got a lot more interesting. Somebody in Berlin tags us with their desk; somebody in Jakarta asks if we can do custom candle scents; somebody in Reykjavík sends a photo of our case in actual snow.
We’re not a global shop because it’s strategically smart (it mostly isn’t). We’re global because the internet doesn’t have borders and we’d rather ship a parcel to Iceland than tell somebody we can’t.